【willbetsuper twins】Adventure Box continues M&A spree with iGaming affiliate acquisition

The Swedish computer gaming business said it has entered into a non-binding Letter of Intent to acquire a portfolio of iGaming assets, including marketing and affiliate business Project Quantum, for €15m.

Adventure Box highlighted the deal signifies its direct entry into the vertical, which it said would allow it to drive traffic to its portfolio of casino brands while complimenting its existing B2B offerings.

It added that the purchase would strengthen its market presence, enhance revenue and profits, and help it to drive long-term growth.

The deal marks the latest in a string of iGaming acquisitions for the business, making it the fifth purchase announced since mid-January.  

Adventure Box CEO Duncan McIntyre said: “This planned acquisition is a transformative step for Adventure Box. Integrating these iGaming and marketing assets into our portfolio provides us with invaluable marketing expertise and management talent, strengthening our ability to deliver best-in-class gaming experiences and drive revenue growth.

“This acquisition not only enhances value for our customers and partners but also lays the foundation for sustainable expansion.”

Adventure Box highlights iGaming ambitions

The company outlined that the acquisition aligns with its ongoing strategy to diversify its gaming portfolio and capitalise on the online casino sector.

Project Quantum, it added, has seen a 200% boost in GGR over the last 12 months, fuelled by an innovative approach to marketing and established partnerships with leading casino brands.

The affiliate’s revenue for 2024 amounted to €12.5m, with €4.5m in EBITDA.

Adventure Box argued the deal would allow it gain access to expertise in digital marketing, significantly expand its market reach, and position the combined entity for accelerated growth.

Following the completion of the deal, Adventure Box will integrate operations into its existing framework to enable a smooth transition for customers and partners.

It said the acquisition will unlock synergies in marketing, customer engagement and operational efficiencies.

McIntyre added: “Shareholder interests remain our top priority, and therefore, we are committed to financing significant acquisitions like this, as well as the previously announced transactions, through debt markets given the expected cash flow from these acquisitions and our low total debt/EBITDA ratios post-closing.

“We are currently evaluating various debt proposals to support our continued growth and expansion.”

Following the announcement of the deal, Adventure Box said its wholly owned subsidiary Lion Gaming Group had tapped an additional $1m in debt to help finance its M&A deals.